Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.

More than 70,000 marketers have chosen her as their copywriting coach.

For nearly 15 years, companies like Intuit, Sprout Social and VWO have trusted Joanna to optimize their copy.

In this episode, Joanna tells us how she went from a shy girl from a small oil town in Alberta to creating a massive movement of thousands online.


[01:23] Joanna talks about the difficulty she faced growing up as a shy person & trying to express herself creatively

[06:15] Joanna discusses the winding road of careers that she had & how she ended up as a copywriter

[15:15] How Joanna’s first products made her $20,000 in 3 days

[21:37] The experience of explaining what a “copywriter” is to family & friends

Get your cheatsheet for Joanna’s episode at