Bob Serling is a world expert on the licensing business model.

He has developed a skateboard toy featuring Tony Hawk and 6 other skateboard brands, the most highly used testing and assessment software in the online training industry, insurance products, household goods, licensed marketing campaigns and more.

Bob also helps business owners and entrepreneurs increase their profits with no cost and no risk

In this episode, Bob talks about his unique approach to the licensing model and how he was able to profit off multiple markets with his approach.


[02:18] Rough beginnings for Bob & how it shaped him

[06:00] Bob’s first jump into marketing & how he met Gary Halbert

[11:56] How Bob discovered the licensing model & how he capitalized on it

[17:02] Biggest reasons for Bob’s success & his plans going forward

Get your cheatsheet for Bob’s episode at